Who said I would create an App one day?

Since last week we've been working on creating our very own app for our advertising class.

We got to pick one local business that we thought needed an app and create it for them.

I picked Jenna Rae Cakes because you know, there's nothing I like more than sugar indulging. haha

So the last part of our assignment was to create a Promotional Strategy and this is mine:

THIS IS FICTIONAL - ONLY FOR ASSIGNMENT PURPOSES (BUT IF JENNA RAE IS INTERESTED,  I'M MORE THAN WILLING TO HELP CREATING IT! :D )

THE APP:

The app I created is for Jenna Rae Cakes in Winnipeg. This is to help customers know what’s in the bakery at that day and how many items are left. Customers can place their orders and pay through the app. That will save time and will make it easier to customers know what treat they can have that day.

THEME:

Jenna Rae Cakes Express

MESSAGE:

Using the app, customers will save time, be able to place the orders they want, pay by phone, and skip lines. It will also help the business, since it’s located inside a small store. The app has also a points program that customers can only use through their phones. When they collect a certain number of points they can get discounts and rewards.

TRADITIONAL ADS:

We will buy ad spaces at local newspapers and also hand out flyers during the summer to people walking on the streets, especially around Academy Road.

MOBILE ADS:

The points program is one of the promotions for the app. However, to actually get people to download the app, we will create a Facebook ad and promote posts that mention the app, always targeting Jenna Rae Cakes’ audience. We will use iAds to promote it through other apps. This is a free app, which makes it easier to convince people to download it.

NEW MEDIA - PROMOS:

There will be promotions such as discounts to those who place their orders through the app. Coupons also will be available only on the app.

INCENTIVE:

On the launching date, Jenna Rae Cakes will giveaway free cupcakes to those who download the app and share it on their social media.

BUDGET:

We will initially invest $10 dollars per week for Facebook ads and to boost posts. The budget for printing flyers and buying ad spots on local newspapers is $150. We expect to spend up to $200 dollars a month to promote the app. This will be an ongoing promotion until we achieve at least 300 app downloads.

What did you think about it? Is there anything else I could do to make it better?